Godance
brand/v1.0 · 2026-08
Brand guidelines & press kit

One ledger, one endpoint.

Godance is a multimodal AI aggregator — every major text, image, and video model behind one OpenAI-compatible API, metered on one credit ledger. This page is the canonical reference for how the brand looks, how it speaks, and how partners, press, and integrators use its marks.

01 · Foundation

The brand is the product diagram

The identity direction is Unified Ledger: an open arc holding three ledger strokes — credits and usage — with a routed path exiting to a cyan-ringed endpoint node. It is a picture of what the product does. Everything else in the system serves that idea: dense developer-console clarity, restrained color, code first.

Positioning

Developer infrastructure, not a chatbot. Godance sells the absence of integration work: 15+ providers, one bill, ten minutes to first call.

Personality

A senior engineer briefing another senior engineer. Confident, literal, occasionally wry. Never breathless, never decorated.

Restraint

Near-monochrome with one violet primary and one cyan accent. Color marks state and brand — it does not decorate. No gradients in product UI.

Three surfaces, one seam-free brand

SurfaceURLWhat it is
Marketing sitegodance.aiHomepage, pricing, docs, status, model catalog.
App / dashboardapp.godance.aiDashboard, chat playground, API keys, billing.
APIapi.godance.ai/v1OpenAI-compatible REST gateway, credit ledger, fallback chains, signed webhooks.
02 · Boilerplate & fact sheet

What to say about Godance

Use these descriptions verbatim in press releases, listings, and directories. Pick the length that fits; do not remix fragments from different lengths in the same sentence.

One-liner · ~20 words

Godance is a multimodal AI aggregator: every major text, image, and video model behind one OpenAI-compatible API, on one credit ledger.

Standard · ~60 words

Godance is a multimodal AI aggregator that routes chat, image, and video requests to 15+ providers — OpenAI, Anthropic, Google Vertex, Flux, DeepSeek, and more — through one OpenAI-compatible API. Usage from every provider lands on a single append-only credit ledger with per-model fallback chains and pass-through pricing plus a published platform fee. No tiers, no seats, no minimums.

Extended · ~100 words

Godance is a multimodal AI aggregator that puts every major AI model behind one OpenAI-compatible API. Any OpenAI SDK works as a drop-in client for chat by swapping base_url; image and video generation take the same request shape and run as async jobs. Requests route to 15+ providers, including OpenAI, Anthropic, Google Vertex, Black Forest Labs, DeepSeek, xAI, Runway, and Kling. Every request is metered on a single append-only credit ledger at microcent precision, with per-model fallback chains and signed webhooks. Pricing is pass-through plus a platform fee of 5% on text, 12% on images, and 10–15% on video — no tiers, no seats, no minimums. The platform is open source under the Apache 2.0 license.

Fact sheet

ProductMultimodal AI aggregator — one API for text, image, and video models
API contractOpenAI-compatible REST — /v1/chat/completions, /v1/images/generations, /v1/videos/generations, /v1/models
Providers15+ — OpenAI, Anthropic, Google Vertex, Black Forest Labs, Volcengine Ark, DeepSeek, Moonshot, Qwen, Zhipu, MiniMax, Baidu, xAI, Kling, Runway, Stability
BillingSingle append-only credit ledger, microcent precision. Card billing via Stripe; USDT top-ups accepted via NOWPayments.
PricingPass-through provider price plus a platform fee: 5% text, 12% image, 10–15% video (per model). No tiers, no seats, no minimums.
ReliabilityPer-model fallback chains; responses carry fallback_used:true when a chain fires
LicenseOpen source, Apache 2.0
Sourcegithub.com/GoDanceAi/godance
StackJava 21 · Spring Boot WebFlux · PostgreSQL · Redis (API) — React (app) — Astro (marketing)

The product in one request

# Any OpenAI SDK is a Godance client. Swap the base URL.
curl https://api.godance.ai/v1/chat/completions \
  -H "Authorization: Bearer gd_live_xxxx…" \
  -d '{"model": "claude-sonnet-5", "messages": [{"role": "user", "content": "hello"}]}'

Positioning rule: crypto top-ups are payment flexibility, not a brand identity. Never lead a Godance story with "blockchain" or "crypto-native", and never use coin imagery. Crypto is one of three payment methods, not the product.

04 · Color

Ink does the work. Violet signs it.

Godance is a near-monochrome system. Neutrals carry every surface; violet marks the brand and primary actions; cyan is reserved for endpoint semantics — the logo's node, the endpoint pill, sparkline highlights. Status colors appear only as 50/700 pill pairs. Nothing else gets color.

Neutrals

Ink#111827Text, dark surfaces, the mark
White#FFFFFFDominant surface
Gray 50#F9FAFBSection bands, table headers
Gray 200#E5E7EBHairline borders
Gray 500#6B7280Secondary text
Code slab#0F172AThe only dark surface

Brand and accent

Violet 600#7C3AEDPrimary — buttons, active nav, focus
Violet 700#6D28D9Primary pressed / hover
Violet 500#8B5CF6Primary on dark surfaces
Violet 50#F5F3FFSoft fills, selection
Cyan 500#06B6D4Endpoint node, endpoint pill
Cyan 400#22D3EEEndpoint on dark surfaces

Status

Healthy Fallback Down Emerald, amber, and rose ship only as these 50/700 pill pairs — never as full surfaces.

Rules

  • Color is state and brand, not decoration. If a color isn't signaling status, an action, or the endpoint, it should be a neutral.
  • Violet never enters the wordmark. The lockup is single-color ink (or white on ink). The legacy violet "go" is retired.
  • Cyan is never a button. It belongs to endpoint semantics only.
  • No gradients in product UI. Gradients exist only on historical exploration boards.
  • Dark mode brightens one stop. Violet 600 → 500, cyan 500 → 400, so contrast holds on the dark slab.
05 · Typography

Inter speaks. JetBrains Mono quotes the machine.

Two families, strict roles. Inter carries UI and display with tight tracking at size. JetBrains Mono renders anything a computer would say back: endpoints, ids, keys, money, code. If a string could appear in a terminal, it is set in mono.

display · 60/1.1 · −0.02em · 700Build with every AI model.
h2 · 28/1.25 · −0.01em · 600Stop maintaining six SDKs.
body · 16/1.6 · 400Godance is an OpenAI-compatible API, drop-in for chat, that routes to 15+ providers. Responses stream as tokens arrive.
label · 12/1.3 · +0.06em · 600Credit ledger
mono · 14/1.55 · 400POST /v1/chat/completions · evt_01HXB…9J2K · $0.024 / 1K tokens

Weights in play

Regular 400 Medium 500 Semibold 600 Bold 700 Wordmark 760

Casing

  • Sentence case everywhere — buttons, headings, nav, table headers. "Get started", not "Get Started".
  • Proper nouns are sacred. OpenAI, Anthropic, Google Vertex, Black Forest Labs, Stripe, NOWPayments — each in its owner's preferred casing.
  • Code identifiers stay literal. base_url, gpt-4o-mini, fallback_used:true — set in mono, never re-cased.
  • Features are common nouns. Credit ledger, fallback chains, model catalog. Capitalized only at sentence start.
06 · Voice

A senior engineer, briefing another

Confident, declarative, technically literal, occasionally wry. Second person, present tense, active voice. The product is AI — the copy never has to say so.

Build with every AI model. Skip the integration tax.Declarative. Names the pain in four words.
Provider price, plus a published fee.Pricing headline. Dry, specific, no adjectives doing hype work.
Six provider integrations, six rate-limit dashboards, six invoices.Wry by enumeration, not by joke.
Low balance. Top up to keep requests flowing.Advisory states the fact, then the action.
Supercharge your AI workflow with our powerful unified platform!Banned on four counts: "supercharge", "powerful", "AI-powered" framing, exclamation mark.
We're thrilled to unlock next-gen multimodal magic ✨No emoji, no "unlock", no thrill. State what shipped.
We try our best to be a drop-in replacement.Hedging. Say exactly where it is drop-in. "Drop-in for chat."
Blockchain-native billing for the crypto economy.Crypto is a payment method, never the identity.

Number formatting

KindFormatNotes
Money$0.024 / 1K tokens · $1,248,394 · +18.6%Always mono in tables and metrics.
Latency412ms · 1.23s · P95 412msNo space before the unit, no italics.
Counts15+ providers · 99.98%Always include the unit.
Idsevt_01HXB…9J2K · gd_live_xxxx…Middle-truncate with … — never three dots.
07 · Iconography

Eight surfaces, one geometry

A custom 24px outline set drawn from the logo's own primitives — circles, round-cap strokes, ledger lines. Outline only; the single filled element in the entire set is the API gateway's violet center dot, which means "the route is live". Gaps are covered by Lucide at 24px / 1.5px stroke until a custom glyph graduates into the set.

API gateway
Model catalog
Fallback chain
Credit ledger
Webhook
Status
Regions
API key
  • No emoji as icons. Anywhere. The production codebase ships zero emoji in chrome.
  • No unicode-glyph icons — no →, ✓, • standing in for real glyphs (inline prose excepted).
  • Provider marks stay theirs. Surface them as 18–20px monochrome marks in provider chips, sourced from each provider's own brand kit.
  • States: default ink, active violet-600, disabled gray-400. Nothing else.
08 · Using the marks

For press, partners, and integrators

"Marks" means the Godance name, the Unified Ledger mark, the lockups, and the icon system. Permission to use them is non-exclusive, non-transferable, and conditional on these guidelines.

Allowed without asking

  • Editorial use. News coverage, reviews, commentary, and comparison tables may use the name and unmodified lockups.
  • Truthful references. "Built on Godance", "routes requests via Godance", "available through Godance" — plain statements of fact.
  • Screenshots of the product, unaltered, with attribution.
  • Developer docs that show Godance API calls, keys redacted.

Not allowed

  • "Godance" in your product, app, company, or domain name. "GodanceKit", "godance-tools.dev" — no. Describe the relationship instead.
  • Implied endorsement. Integration does not make you a partner; don't say or design otherwise.
  • Modified marks — recolors, effects, remixes, or marks inside your own logo.
  • Merchandise bearing the marks, without written permission.
  • Outranking your own brand. Godance marks never appear more prominently than yours in your materials.

Naming

WriteNeverWhy
GodanceGoDance · goDance · go dance · GODANCEOne word, capital G, sentence-set. The GitHub org handle GoDanceAi is the sole legacy exception.
the Godance APIGodance AI API · GodanceGPTNo provider-styled suffixes; the product name carries no "AI".
claude-sonnet-5 via GodanceGodance's ClaudeModels belong to their providers. Name the model precisely, then the route.
credit ledger, fallback chainsCredit Ledger™ · Fallback ChainsFeatures are common nouns, not sub-brands.

Co-marketing, joint announcements, and partnership lockups require written approval from both sides before publication. Same rule OpenAI and Anthropic apply to their marks — and the same one we apply to theirs: provider names and logos shown inside Godance surfaces follow each provider's own brand guidelines.

09 · Press kit

Assets and contact

Everything below ships in the Godance Design System repository under assets/. Files are production SVG sources — scale freely, convert to PNG at need, never redraw.

FileContentsUse for
godance-logo-mark.svgPrimary symbol, 512px sourceAvatars, compact nav, article thumbnails
godance-logo-horizontal.svgMark + wordmark, lightHeaders, docs, co-coverage on white
godance-logo-horizontal-dark.svgReversed lockup on inkDark layouts, video end cards
godance-logo-wordmark.svgWordmark onlyTight horizontal spaces
godance-app-icon.svg1024px app iconOS listings, store pages
godance-favicon.svgSmall-size redrawAnything under 20px
godance-icon-system.svg24px product icon sheetFeature diagrams, docs illustrations
godance-tokens.cssColor, radius, type tokensFaithful reproduction of brand surfaces

Contact

House rules for coverage

  • Describe Godance as a "multimodal AI aggregator" on first mention.
  • Provider count is "15+" — it moves; don't hard-code a larger number.
  • Pricing is "pass-through plus a platform fee" (5% text, 12% image, 10–15% video) — not "markup", not "commission".
  • Screenshots: current app chrome may still show the legacy lowercase wordmark; prefer assets from this kit for anything designed.